Industrial Consumers

Shell Energy B2B brand to expand in the United States market

Shell Energy

Shell Energy will enter the United States market through its business-to-business brand, MP2 Energy LLC. The subsidiary of Shell will change its name and will serve to U.S. commercial customers to complete their energy transition needs.

Firstly, the brand will encompass the customer-facing elements under which affiliates market wholesale and retail power, natural gas and environmental products, demand response, asset management; and energy solution sales to commercial and industrial customers.

Moreover, current customer contracts with MP2 Energy and other Shell affiliates won’t change after the rebrand. However, as Shell Energy, the company’s services will provide a comprehensive and integrated suite of energy solutions from a single supplier.

Therefore, these integrated solutions would allow the company to create tailored energy roadmaps based on the business’ individual needs. Moreover, existing and prospective customers will also benefit from direct access to Shell’s global expertise. As it would also be supported by one of the industry’s largest energy trading operations.

Furthermore, Glenn Wright, Vice President of Renewables and Energy Solutions for Shell in the Americas, said. “Integrating our energy offers under one brand is a positive step as we work to support our customers’ decarbonization goals.”

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Shell Energy with a big growth pace in Europe

He also remarked. “Our customers expect a certain level of expertise and support and providing them a consistent and recognizable brand offering allows us to build on the heritage of customer service and energy expertise that we’ve brought to the market for more than 20 years.”

On the other hand, Shell Energy’s growth has been substantial in the past months. In late September, the brand announced it would be growing 25% in the U.K., after taking over a rival’s customers. In fact, the company took over around 255,000 customers; they were left behind by a competitor after it defaulted amid the natural gas crisis in Europe.

Moreover, the company’s CEO, Ed Kamm said in a statement. “Shell Energy Retail is a well-capitalized supplier with long term ambitions to help British households get to net-zero emissions.” In that same regard, the U.S. expansion comes as the company intends to offer clean energy solutions and accelerate the transition.

Finally, in today’s statement, the company says. “Shell Energy is working to build momentum in the energy transition by providing more and cleaner solutions to commercial customers across a portfolio of gas, power, and environmental products.”

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