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Enel NA agrees on a more sustainable Sporting Experience


This Thursday, Enel North America (Enel), as exclusive energy partner of Kraft Sports+ Entertainment, announced the two companies signed an agreement. Accordingly, this deal will help them provide a more sustainable sporting experience at Gillette Stadium.

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Therefore, they’ll supply the stadium with locally generated, zero-emission clean energy through renewable energy credits (RECs).

About Enel North America

Worth noting, the company currently operates in the US and Canada through renewable energy company Enel Green Power North America, Enel Energy and Commodity Management, and advanced energy services company Enel X North America. Thus far, it has procured nearly 900,000 KWh of RECs from the local New England power grid.

Enel has therefore matched the electricity consumed by Gillette Stadium; particularly, during the 2021 New England Patriots and New England Revolutions regular season and potential post-season games.

According to both companies, “this partnership demonstrates the positive impact and outcomes of an integrated, sustainable energy strategy.”

Similarly, Enrico Viale, Head of Enel North America, commented in a media release; “Through Enel’s partnership with Kraft Sports + Entertainment, we are helping to bring a more sustainable entertainment experience to guests at Gillette Stadium and Patriot Place alike.”

Sustainability and sport go hand-in-hand

Viale also said the partnership shows “that sustainability and sport go hand-in-hand. 

Lastly, Enel North America’s Head added that its partnership with Kraft demonstrates the positive outcomes of an integrated, sustainable energy strategy.

On the other hand, Murray KohlVice President of Sales for Kraft Sports + Entertainment, said; “Kraft Sports + Entertainment has made increased sustainability a top priority since the creation of Gillette Stadium and Patriot Place.”

Kohl also said the Company is excited to expand its partnership with Enel; particularly, as it looks to further these efforts through renewable energy credits.

Also, by providing “Patriot and Revolution fans with the most sustainable sporting and entertainment experience possible.”

More about this partnership between Enel and Kraft Sports + Entertainment

Indeed, since 2017, Enel has helped Kraft Sports + Entertainment execute its sustainable energy strategy. Specifically, through Enel X, the Company is providing the Kraft Group with an integrated energy strategy; therefore, it will help reduce the overall energy consumption at Gillette Stadium.

Simultaneously, it will maximize opportunities for energy cost savings and revenue generation and supporting the reliability of the local electric grid during periods of peak demand. Gillette Stadium is enrolled in Enel X’s demand response program in Massachusetts as part of this strategy.

This program will help meet the grid’s needs during peak demand periods; for instance, the recent heat waves that the region experienced.

Other projects

In 2019, Enel X also installed and began operating 50 of its JuiceBox Pro electric vehicle smart charging stations; specifically throughout Patriot Place.

Thus, the charging station, provides visitors with access to a grid-connected innovative charging solution free of charge.

Currently, the Kraft Group focuses on implementing sustainability in all of its businesses daily. For instance, in its sports and entertainment operations, the Kraft Group aims to minimize its environmental impact.

Working together will therefore allow Kraft to further its sustainable practices; mainly, through renewable energy commitments and advanced energy solutions.

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