Today, Danbury-based FuelCell Energy, Inc., a global leader in fuel cell technology, announced that Betsy Schaefer joined its team as the new Chief Marketing Officer. Accordingly, Betsy will bring a wealth of experience to FuelCell Energy.
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About Betsy Schaefer
Indeed, she has built a decorated career at IBM in corporate communications, marketing, and brand management, the company said in a media release.
Besides, Betsy most recently led marketing for the Watson AI division in IBM. Thus, as an innovative and technology-focused marketing professional, she has extensive experience in crafting brand strategies.
Moreover, Ms. Schaefer has experience in managing high-performance teams and driving marketing initiatives. Therefore, she will bring her experience as a product and performance content marketing leader to FuelCell Energy, Inc., the fuel cell company added.
Indeed, Betsy’s addition to FuelCell Energy is part of its strategy to raise its expertise in developing and executing programs that build brand recognition and drive client engagement.
In this regard, Jason Few, President and CEO, commented; “As FuelCell Energy continues to communicate its platform’s value to the energy transition and the decarbonization pathways it delivers to customers, Betsy is an important addition to our team.”
Therefore, “Betsy brings global technology marketing and communication expertise to FuelCell Energy,” he continued. Besides, “she will ensure we communicate our value proposition more effectively to customers.”
Lastly, “she will assist us in our global thrust to educate policymakers on the value of fuel cell technology; particularly, on the uniqueness of the FuelCell Energy platform,” Few concluded.
On the other hand, Betsy Schaefer said; “I am honored and excited to be joining FuelCell Energy as we help lead the decarbonization of the energy industry.”
About FuelCell Energy
Worth noting, FuelCell Energy, Inc. a sustainable clean energy technologies Company. Further, as part of its mission, it looks to address some of the world’s most critical challenges around energy, safety, and global urbanization.
Moreover, the company is a global manufacturer of proprietary fuel cell technology platforms. Particularly, it delivers sustainable products and solutions for businesses, utilities, governments, and municipalities.
Furthermore, the company targets large-scale power users to its megawatt-class installations globally; besides, currently, it offers sub-megawatt solutions for smaller power consumers in Europe.
For instance, the company’s customer base includes utility companies, municipalities, universities, hospitals, government entities/military bases, and various industrial and commercial enterprises.
According to the company, its fuel cell solution “is a clean, efficient alternative to traditional combustion-based power generation.” Besides, FuelCell Energy wants to add expertise to an energy mix consisting of intermittent energy sources, such as solar and wind turbines.