Firstly, the decarbonization and hydrogen technologies developed by FuelCell Energy have been quietly helping to revolutionize the clean energy sector for decades.
As a result, the company has worked with hybrid brand strategy and design firm, VSA Partners, on a brand refresh that emphasizes its leadership in combating global climate change.
There’s never been greater urgency in adoption of clean energy than now. Our commitment to improving clean energy solutions and helping the world reach carbon zero goals are the focus of everything we do. It’s the right time for our brand identity to embrace this and communicate our core mission more effectively.
FuelCell Energy Chief Marketing Officer, Betsy Schaefer.
Also, VSA helped the company reimagine their entire identity to better focus on their role as a provider of safe, secure, and practical solutions for achieving carbon zero goals.
Energy company new brand
In addition, the new brand look includes a logo redesign, typography, creation of a bright and progressive color pallet; and a new brand expression system that informs FuelCell Energy’s communication platforms, assets, and advertising.
Besides, founded in 1969, the organization is full of optimism, innovation, and strength in the sector.
At last, its global fleet spans three continents and is a global leader in decarbonizing power and producing hydrogen through its proprietary fuel cell technology.
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About FuelCell Energy
It is a global leader in sustainable clean energy technologies that address some of the world’s most critical challenges around safety, and global urbanization.
Also, the Company target large-scale power users with its megawatt-class installations globally, and currently offer sub-megawatt solutions for smaller power consumers in Europe.
Moreover, the fuel cell solution is a clean, efficient alternative to traditional combustion-based power generation; and it is complementary to an energy mix consisting of intermittent sources, such as solar and wind turbines.
In addition, the customer base includes utility companies, municipalities, universities, hospitals, government entities/military bases; and a variety of industrial and commercial enterprises.
Finally, its geographic markets are currently the United States and South Korea.
Visit FuelCell Energy.
About VSA Partners
VSA Partners is a hybrid brand strategy and design agency. We combine strategic consulting with design-driven experiences to solve business problems and realize the future of a brand.
The company has offices in Chicago, New York, and San Francisco. VSA offers a full range of fully integrated capabilities, branding, advertising, data science, and technology.
