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BASF Canada and Bullfrog Power launch documentary on Circular Economy

Chemical company BASF Canada announced today it partnered with Bullfrog Power to produce “The Afterlife of Waste” documentary. In fact, this documentary will focus on the topic of the circular economy.

Moreover, both BASF and Bullfrog Power aim to educate Canadians on a more efficient resource management system through this informational project. Besides, they want to position circular economy as a critical component to capturing the value of plastic waste.

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BASF Canada and Bullfrog Power on launching circular economy documentary

Today, chemical giant BASF Canada announced it partnered with Bullfrog Power to produce “The Afterlife of Waste.” Indeed, this documentary will focus on the topic of the circular economy.

Moreover, both BASF and Bullfrog aim to educate Canadians on a more efficient resource management system through this documentary. Thus “The Afterlife of Waste” will be a collaborative project featuring different industry stakeholders.

Accordingly, the documentary will look at the current challenges of plastic waste management in Canada. Besides, it will position the circular economy concept as one of the solutions to reduce its impact.

Additionally, the documentary will explore the additional benefits that a circular approach brings, mainly from producers, retailers, consumers, post-consumers, and regulators. 

Participants and reception

Relevant industry players such as BASF Canada, Chemistry Industry Association of Canada (CIAC), Club Coffee, Deloitte, Ecosafe, Loblaw Companies Limited, London Drugs, Sodexo, the Circular Economy Innovation Council, ZooShare Biogas, and TerraCycle are featured in this project. Accordingly, they represent the different stages of the value chain.

Finally, “The Afterlife of Waste” will be officially launched in Fall 2021. To learn more about this documentary, visit https://theafterlifeofwaste.com  

In this sense, Amy Sandhu, Head of Sustainability and Government Relations at BASF Canada, said: “Transitioning from a linear ‘take – make –waste’ approach to a circular approach that uses waste as an input to produce new products is central. Particularly in policy, industry and societal discussions in recent years.”  

Therefore, “innovations from the chemical industry are crucial to this transformation. So, that is why, at BASF, we are currently driving forward numerous innovation projects for the circular economy. However, we acknowledge that a circular economy business model needs to be adopted by the whole value chain to close the loop. So, that collaborative approach is what we have tried to convey in this documentary.”

“Energy is a material input in any production or waste system, just like paper, plastic, or water. Thus, Bullfrog Power’s goal is to transition our energy systems to clean, renewable sources. And in doing so, we can reduce the impact of entire value chains. But as “The Afterlife of Waste” shows, energy can also be output. Thus, allowing us to extract energy resources from the waste that currently ends up in landfills or ecosystems;” said Suha Jethalal, General Manager at Bullfrog Power.

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