Honda targets 100% EV sales in North America by 2040


The Asian automaker, Honda, announced today a series of new targets regarding the expansion of electric vehicles, and new environmental commitments. The first phase of this plan includes an escalated strategy to have 100% of their sales in North America to be electric vehicles by 2040.

Firstly, those sales are intended to be battery-based or fuel cell-based electric vehicles alike. The company intends to progress in the sales of this devices by 40% by 2030; then by 80% by 2035, and finally 100% by 2040.

Secondly, Honda also plans to launch a series of new EV models based on a new e:Architecture, beginning in the second half of this decade. These plans of Honda are in line with the company’s new global and regional targets aiming at environmental sustainability.

Thirdly, Honda global president & CEO Toshihiro Mibe, said about this plans that he sees the reduction of the company’s environmental impact and realization of safety advances to protect human lives as the two major challenges facing the company.

Consequently, the company has made formal goals to achieve carbon neutrality for all of its products and corporate activities by 2050; in regards to protecting human lives, Honda pledged to reduce by 100% traffic collision fatalities involving Honda automobiles.

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Honda to expand hydrogen solutions

Moreover, starting in the second half of this decade, the asian automaker will launch a series of new EV models which adopt e:Architecture; a completely new EV platform led by Honda. These EV models will first be introduced to the North American market, and then to other regions of the world.

In addition, in regards to fuel cell technology; the company expects that hydrogen will be a key source of energy in the coming years. Therefore, the company will continue its current collaboration with American automaker GM; to reduce costs on hydrogen and expand fuel cell-based electric cars.

Furthermore, Honda, will strive to realize a “multi-pathway of energy”; which is a concept of utilizing a wide variety of energy sources including carbon-neutral fuels; as well as hydrogen, that will be effective in all areas, even in those in which electrification is difficult.

Finally, the company further commits to operate with a 100% renewable energy; it is actively seeking to slash CO2 emissions from its North American manufacturing operations. To do so it has entered into long-term virtual power purchase agreements (VPPAs) for renewable wind; solar power that cover more than 60% of the electricity that Honda uses in North America.

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