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Storage Advocacy Network: Next Step in Enhancing the Energy Storage Market in the U.S. – SEIA


The Solar Energy Industries Association (SEIA) today announced a new venture called the Storage Advocacy Network. Accordingly, this network will look to prioritize energy storage across policy advocacy, research, membership, and events.

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About the Storage Advocacy Network – SEIA

In fact, the Storage Advocacy Network will be a formal branch of SEIA and serve as a national and state advocacy voice for energy storage. Moreover, the association is currently offering one board of directors’ seat to the Chair of its Storage Division.

Besides, it is offering ten free memberships to diverse companies focused on energy storage. According to the organization, through several committee collaboration relationships, the Storage Advocacy Network will shape SEIA’s lobbying and public affairs advocacy on energy storage.

Storage’s Importance in the Energy Transition

Worth noting, storage is currently a multibillion-dollar piece of the cleantech sector. However, companies still need strong policy leadership to make sure they can maximize their growth in the solar industry and beyond.

Thus, SEIA will continue working behind state and federal policies to scale competitive energy storage deployment. The organization is also very active in increasing private sector investment in storage and create well-paying jobs across its value chain.

According to SEIA, the Storage Advocacy Network is a natural evolution of its ongoing work. Moreover, the association is considerably engaged across the country to create and expand markets for energy storage.

In this sense, Abigail Ross Hopper, SEIA’s president, and CEO commented in a press release, “Solar and storage are inextricably linked, and SEIA is increasingly working at the intersection of these market-moving technologies.”

Thus, “over the next decade, we need to ramp up solar + storage installations dramatically. Particularly to achieve emissions goals. Therefore, we’ll need world-class federal and state advocacy to help us get there.”

SEIA’s Solar + Decade ambitions

Indeed, storage is already an essential part of SEIA’s Solar+ Decade ambitions. In fact, these goals set solar to achieve 20% of U.S. electricity generation by 2030. Furthermore, SEIA’s initiatives and progress in this regard will be critical to President Biden’s goal of achieving net-zero power sector emissions by 2035.

According to Wood Mackenzie’s analysis, the U.S. energy storage market is on track to grow five times its size by 2025. Therefore, this market expects growth from 1.5 GW in 2020 to 7.8 GW in 2025.

Actually, the U.S. energy storage market surpassed $1.5 billion in 2020. Moreover, on its current trajectory, it will be a $7.6 billion annual market in 2025, Wood Mackenzie analysis adds.

Nevertheless, to reach 100 GW of energy storage by 2030, annual storage deployment needs to double between 2025 and 2030.

Looking Forward to What Will Come for Storage – SEIA

In this regard, Hopper noted that “there is a massive gap between our energy storage goals and where we are now. Moreover, business as usual is not a recipe for success.”

Therefore, “SEIA is the voice of open market competition in the electricity sector. Hence,  we have a unique role in ensuring energy storage is deployed rapidly at low cost for America’s energy future.”

Finally, the organization announced that shortly, it would disclose how it will further incorporate storage into its flagship research products. Also, on its educational programming and policy advocacy.

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